Audience

Audience

‘How do people make sense of and give meaning to cultural products?’

Targeting an audience

Movie companies aim different films and artists at different target audiences. They do research to help them find out what people want to see and how to market their films and other promotional material.

How?

·         Surveys

·         Polls

·         Focus groups

·         Questionnaires

·         Blogs

·         Social networking tools

They also just talk to people. Researchers may set up test screenings to gauge audience reaction to a film - you can’t exactly do this nut you can gauge ideas, get initial reactions and show your plans to people and see what they think.

The audience bring many things with them rather than just age:

·         Upbringing

·         Lifestyle

·         Culture

·         Attitudes

·         Education

·         Emotions

·         Knowledge

·         Expectations